Straight answers about outbound email, list building, data segmentation, email deliverability and working with Jess Abraham.
Jess Abraham is a freelance go-to-market (GTM) and email marketing consultant. She helps B2B and B2C companies turn their data into sales with targeted lead lists, organized customer data and email campaigns that reach the inbox. Her background includes B2B sales at Dun & Bradstreet, the GTM Plays team at ZoomInfo and building NEP Group's growth program from scratch.
A GTM (go-to-market) machine is the system that turns your data into sales. It connects who you target, what you say and how it reaches them, so marketing and sales work as one. I design and build it around your business.
Yes. I have built email and outbound campaigns for broadcast, live sports, media, B2B tech, ecommerce fashion and hospitality. The process works the same in any industry: find the right buyers, learn what they need and write to that need.
Yes. I work remotely with B2B and B2C teams around the world.
List sourcing is finding new buyers who fit your business. I build verified B2B lead lists matched to your ideal customer profile (ICP), so every message reaches someone likely to need what you sell.
Database segmentation is organizing the contacts you already have so each group gets a message that fits. It helps you sell more to existing customers and win back the ones who went quiet. Segmented email consistently outperforms one email sent to everyone.
Yes. I clean up CRM data so your targeting, reporting and email deliverability all improve. You end up with a database your team can trust.
I start by listening to your sales team and your customers. Those insights shape who we target and what we say.
Gmail, Outlook and Apple Mail now use AI to sort, filter and summarize email before people read it. Generic email gets buried. I build campaigns designed to stand out and get read in AI-sorted inboxes.
Both. I build the list, write the copy, set up the sequence and handle inbox placement. You can hire me for one piece or the whole system.
Both. I write B2B cold outreach sequences and B2C lifecycle emails like abandoned cart, promo and re-engagement campaigns.
I work in Salesforce, Pardot (Salesforce Account Engagement), HubSpot, Outreach, Outlook, Google Workspace, Kit and ZoomInfo. I have also helped set up syncs between tools, like HubSpot and Salesforce.
Book a discovery call at calendar.app.google/DcMBa35d8skkZeTPA or email Jess at jessicaix66@gmail.com. We look at where your pipeline breaks and how I can help fix it.